Jason M Banks's blog

Change Your Mind

Jun 06 2010

“Internet Initiatives are dead!”

Yes, I said.  I said it at the Convergence 2010 Conference.  And I would say it again.  In fact I will say it again, and again and again, until I stop hearing some in the broadcast industry using the phrase as cover for a lack of commitment.  It’s almost as if we use it, so when we fail we can say, “Well, hey, it was only an initiative”.

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